BIEN 2017
Basic Income congress was held in Lisbon in 2017, and held competition for creating its brand/VI and visual materials. The project landed in my hands.
The concept I chose, took the idea that the basic income scheme is a support system (a tree) for everyday people who can feel more at ease financially. For example someone who is retired, people with kids, someone who wants to pursue a passion, but can’t give up a job and so on, and the visual concept circled around illustrating these characters.
